Music videos are one of the best tools to market an artist or promote an album. Think, 2pac - California Love or Snoop Dogg, Gin and Juice. The most iconic videos can vary from the outside of the box direction, visually enthralling story, or just the plain and simple. Here at The Cultured Critics, we decided to pick our most iconic music videos from the UK.
Dizzee Rascal - Fix Up Look Sharp.
Fix up Look Sharp is the second single from Dizzee Rascal's Boy In Da Corner and one of the most iconic music videos to come out of the UK. The yellow backdrop, the black spirals, the on screen lyrics. This video was truly ahead of its time and helped elevate Dizzee Rascal from the streets of Bow to the whole world. Released in 2003, Fix up Look Sharp stood the test of time as a creative music video and saw its style replicated many times during Grime's rise in the early 2000's. Sweet as a nut mate, Sweet like Tropicana.
So Solid Crew - 21 Seconds.
What more can be said about this video that hasn't already been said? 21 Seconds is seen as one of, if not, thee greatest music video to come out of the UK Urban scene. It had everything, dancers, thunderstorms, cages, mandem, girlsdem, children, helicopters, what more could you want? Maybe some more time? Maybe 29? Well one thing is for sure, 21 Seconds will always be a classic and the part the video played in turning it into a classic shouldn't be underestimated. We all wish we were on the set that day but testament to its success, 21 seconds is still the most expensive urban music video from the UK and proudly won Best British video at the 2002 BRIT Awards. Romeo Dunn.
Sir Spyro ft Big H, President T, Bossman - Side by Side.
Side by Side is the 2015 hit produced by hit provider DJ Spyro, who instilled the help of Bloodline's frontline to peice together a classic track but also classic visuals that simply are stunning. When you think of Grime videos, you are more often than not, visualising a group of men, aimlessly jumping around near council estates but Side by Side is far from that. It leads us on a spirally journey of fast cuts and unorthodox angles as we are led through the streets of East London as Big H verbalises his communication issues on the chorus. The video takes a truly cinematic turn during Bossman's verse as the director, Henry Schofield decides to play mind tricks with the viewers as you'll find from 1 minute onwards. The less said about this video, the better. You just need to watch it to realise how amazing it really is. Big hooli WHOO.
Murda! If man try test the terrafirma! 'Murda' off Klashnekoff's debut album - The Sagas of : is one of the best videos to come out of the UK underground culture. Released in 2004, 'Murda' features Klashnekoff in a pitch black room with his black bandana as he is captured on camcorder trapped in a damn corner chatting to pandora. The great thing about this video is that it was the first of its kind in the UK urban scene and captures the evil and dark essence of the track. Murda went on to receive huge rotation on underground television station, Channel U which helped cement it into the memories of the UK underground scene for decades and decades to come.
If there's one video to epitomise Grime in 3 minutes. It would be Forward 2004. Shot by what seems to be a high definition calculator and featuring some of the biggest legends to grace Grime, Pow is seen as the most iconic grime song of all time so it was only right the video is seen as one of the most iconic to come out of the underground. If its seeing an apple macintosh in a grime video for the first time, the hoards of men jumping around on camera, spinning alloy wheels or just a dude getting rejected from the club, this video has it all for the student of grime. POW or Forward, whichever one you want to call it, would and should be the blueprint for what Grime was/is and always will be.