1. Pre-promote music
Marketing doesn’t start after music production. The truth is it starts before production so you should start your marketing campaign as early as possible. Promoting your brand and music before the release of your product is essential as it causes a buzz around your name and by launch, hey presto, you have gained more fans.
2. Give back to your fans
This can be done in many different ways. One way is to provide give-aways for your fans via competitions on social media. Everyone loves a freebie, but free merchandise from one of your favourite artists? even better.
3. Get to know your fans
Get to know who your fan is. The age group, life style, shopping habits are all essential. This will help you discover the ways you can reach them and show them why your music is for them. Placing your product in the right areas is the only way your music will get heard by your target audience.
4. Build a mailing list
This one seems simple enough but don't underestimate the power of a mailing list. Capture the emails of your fans, peers, A&R's and whomever you feel needs to hear your music and compile it into a mailing list. Once you've done that, update them on your latest releases/news. Build a relationship with them and also send them promotional offers occasionally
5. Spend some Money
Spend money. Unfortunately, creativity isn't the most valuable currency in music anymore. Therefore it is essential you spend enough money promoting and marketing your music. If you feel you need to spend more time on your creativity, hire a social media assistant. Facebook and Twitter offer advertisement campaigns which are designed to promote your music brand. Don't be shy to spend some money to be heard.