Mobile marketing is the new, dividing business system, and mobile marketing campaigns are widely available. While traditional email marketing methods are still viable, they’ve become contingent upon strong mobile marketing platforms. Modern business decision makers are constantly seeking new trends, developing their platforms to meet new standards, reach new heights and connect with new audiences.
While large businesses may have extensive mobile marketing techniques, several platforms are widely accessible. Having a coexistent mobile marketing strategy is important, as is constant upkeep of new content, promotional offers and accessibility options. Check out the following five tips for perfecting your mobile marketing strategy:
Tip One: Include a Click-to-Call Call-to-Action
Calls-to-action are incredibly potent inbound marketing tools. In fact, Google discovered 61 percent of its mobile-based consumers contacted local businesses following a search. A business’s call-to-action, while highly potent, should still be visible and accessible.
Mobile marketing feeds upon quick, easy clicking. As you’re developing your marketing plan, make sure click-to-call options are situated near calls-to-action. Additionally, make sure the button is large enough for mobile user access. Your main call-to-action should be easily spotted, accessed and followed through. In fact, doing so may be a critical marketing decision.
Tip Two: Incorporate Mobile Ads
Affiliate ad companies raise revenue, and a solid ad network can redefine your marketing strategies while successfully promoting your company’s aps. Currently, advertising apps accessed through ad networks have a click-through rate of approximately 1 percent. This statistic can be boosted, however, heightening your Apple store ratings while enhancing web browser organic rankings. Your mobile ad strategy needs to be on par with your web-based ad strategy, as source ad companies publish viable app ads through target audiences. Find out which ad network works for you, and locate a provider capable of suiting your needs.
Tip Three: Craft Readable Mobile Emails
Readable mobile emails are far and few between, unfortunately. Currently, approximately 48 percent of a consumer’s emails are opened and read via mobile. While this statistic may seem like a confident nod towards incorporating a simple mobile email strategy—it’s anything but. Mobile marketers are missing vital leads, losing nearly half of mobile-bound email readers.
Optimizing your emails requires a keep attention to audience needs. Resize your images, and reduce file sizes. Proportion your paragraphs, and reduce unnecessary verbiage. Remember: Include your call-to-action buttons, and make them easily accessible. Reducing email content also reduces the amount of time needed to view a message—making viewers less likely to turn away from an unresponsive message.
Tip Four: Don’t Overcrowd Your Links
Email and SMS messages contain links in any viable mobile marketing campaign. Consumers click on links they trust, and they navigate to the business provider’s source page when benefits are guaranteed. Make sure your links stand out, and don’t overcrowd them with unnecessary jargon. A simple link is a confident link—one capable of managing a host of consumers. Keep them confined to a small space, and consider your loyal SMS or email reader as someone scrolling down a tiny screen. If you imbed links, phone numbers, calls-to-action or multimedia, keep it separate from the main content.
Tip Five: Be Responsive
Really, every mobile marketer should prioritize and maximize responsiveness. Responsive web design is hugely popular, and it’s only increasing in relevancy. With many Americans owning smartphones, webmasters have become dependent upon the personal relationships garnered through immediate feedback. Customer support aside, consumers enjoy accessing a dynamic system with custom content.
Responsive mobile web design perfects mobile marketing through shopping. Non-mobile-friendly sites don’t only lose leads—they lose sales. Many smartphone users believe a company’s mobile website should be more clear-cut than its desktop counterpart. Again, smaller platforms require better access points. They thrive upon instant access, connectivity and responsive design. When possible, include feedback opportunities, such as email support, live support and social media access. Local business search, store hours and locational benefits, too, should be supported. By narrowing down the consumer’s pathway to purchase, you both gain loyalty and broaden future horizons.