The blog. It’s the oft-overlooked stepchild of a website; yet, positioned properly, it can generate an almost unlimited number of highly qualified leads.Read More
With 100M+ registered users, 80 million products offered across more than 80 categories, and approximately 8 million shipments made per month, Flipkart—India’s largest eCommerce website—was losing customers and experiencing a high level of app uninstalls. It was clear that the team needed to come up with a new strategy to retain customers, so we set out to redesign the Flipkart app’s user experience.Read More
Whether it’s Twitter memes, posters or logos, design plays a big part in the creative industries and is a great tool for promoting your work! A good design is what separates the best from the rest! But it’s not always affordable to download the latest design software. But, don’t worry… we’ve got your back!
We’ve picked out some great, FREE easy-to-use graphic design tools to help you create, edit and share your stunning designs.
Pixlr is a graphic design tool that boasts more than 600 effects and overlays. Pixlr lets you to crop, re-size and even remove red eye from images. It is easy and free to use online. Pixlr uses a very familiar interface which looks much like Photoshop to make you feel comfortable so if you have used Photoshop before, Pixlr will be easy to pick up and is available on both Android and Apple.
Canva is one of the easiest graphic design tools to use. Simple controls such as drag and drop, and the ease of adding and editing your ‘canvas’ separates Canva from the rest. Canva doesn’t give you page grids like most graphic design tools but gives you the freedom of designing your own templates. Canva allows you to easily upload your own photos or designs. Canva is free to use but to use one of Canva’s hundreds of layouts, you will need to pay $1 which lets you edit the image for up to one day and allows you to easily share your work via social media.
PicMonkey is a photo collage maker as well as a graphic design tool that’s simple to use. PicMonkey allows you to create and customize designs with ease. The editing options let you crop, rotate, resize and apply basic filters and PicMonkey features over 20 free collage layouts for you to use or you can create your own. PicMonkey is free to use with no registration needed but you can upgrade to a Royale membership which gives you access to all features. PicMonkey is only available online with no downloadable app and lacks layering options but is a great tool for a quick edit and sharing your designs, as well as being able to store it in a cloud instantly.
An active social media presence can help you land the job of your dreams, so it’s more important than ever to make sure you are making the most of your tweets! We’ve picked out some great digital tools to help you manage your time online.
There are many great tools to help take the load off your fingers such as TweetDeck. As you can probably tell, TweetDeck is focused around Twitter and is a free service that lets you schedule tweets months in advance and manage more than one twitter account in one go.
Tweetdeck keeps all your columns in view so you never have to keep going back and forth between tabs. You can also create ‘Lists’ of Twitter accounts that post the stuff you are most interested in and is a great way to keep on top of industry news!
If you are looking for a simple, easy to use tool to get on top of Twitter and have more time to yourself, then look no further than Tweetdeck.
Hootsuite is a popular social media management tool used by people and businesses. Just like Tweetdeck, Hootsuite lets you to manage and view streams from different accounts but you can also keep an eye on accounts across different platforms! So you can check your favourite memes on facebook, retweet your favourite artist and update your Google+ all in the one place!
Hootsuite offers a free service for up to 3 accounts if you don’t want to part with your money but it also has paid ‘pro’ and ‘enterprise’ options, which gives you even more options such as seeing Twitter analytics, Facebook Insights and Google Analytics so you know what your followers want to see! Hootsuite is a great tool if you have more than one social media account to manage and you want to cross promote from your accounts.
Similar to Hootsuite, SocialOomph offers both free and paid versions for managing your social media accounts. The free version only has access to Twitter but gives you the options of tracking and URL shortening. SocialOomph even lets you schedule more than 400 future tweets in a single go! You’ll never have to lift a finger again.
If you decide to pay, you can work with Facebook, Pinterest, LinkedIn and Tumblr. There’s also keyword research, a great way to find out what topics people are talking and searching about. SocialOomph can make life so much easier if you want to stay on top of trends and you don’t have much time to organise all those different social media profiles.
Audio Anecdotes is a advice and tips series intending to decrypt and inform musicians and entertainers about different elements of the music industry. The first edition of audio anecdotes starts off with synchronisation deals or “ Sync “ deals for short.
A music sync license is a license given by the holder of a particular composition which in return allows the licence holder to synchronise the music and lyrics from an existing song with visual media content including film, television, advertisements and video games. If the creator wants specific access to a recording, then another license would need to be obtained for the recording before it is cleared to use in any content.
Now here’s the thing. It is known that there isn’t as much money in music due to the decline in record sales and increase in digital streaming. Musicians are now forced to look for different means to generate an income. Merchandise being a main source, however I feel the lack of knowledge and pursuit of sync deals leaves many short changed in their pursuit of a sustainable career.
So how do you go about securing a sync deal? Well sync deals are a lot easier to attain than record deals these days, however, like all things in music, you will be competing with the best.
Usually synchronisation deals are handled by publishers, record labels and managers but if you are independent, the internet is the greatest tool you will need!
You should do your market research before pitching to labels, television shows and brands etc. Independent filmmakers are always in need of music to accompany their visuals, the money may not be as high, but your chances will be.
Listen to music and compositions you hear on TV, film and games and ask yourself, if your sound is sonically on the same level? Would your sound fit perfectly with the aesthetics of a particular TV show? Can you hear your music suiting the vision of a particular brand or setting the mood in a particular movie? - Be harsh on yourself!
Now its time to sell yourself. As always, you will need to approach the right people with the right product. Target the tastemakers, DJs, managers, music directors, editors, label executives and show them why your music is perfect for them. First impressions are always important.
The most successful sync deals can make you much more money than physical and digital sales of your music and is a great means of your music reaching a wider audience as movies, adverts and television programmes are viewed by millions each day.
Of course, don’t chase a sync deal if you are not sonically ready as you will only be wasting your time but many underground and unsigned artists have successfully attained Sync deals so why shouldn’t you?
ocial network APIs have come a long way since Google released the first version of its YouTube API in May 2008 and Facebook released the first version of the Graph API in April 2010. Today, these APIs give you the opportunity to query social network platforms for posts, users, channels, and demographic data. They even let you create your own service or find out more about your user base.Read More
Today’s constantly connected consumers are using smartphones in-store more than ever.
A recent Google survey states that a staggering 80 percent of shoppers are using smartphones to make purchasing decisions. Retailers and start-ups have taken notice, and the concepts of mobile location analytics and proximity marketing are emerging out of that.
Publications like Techcrunch and Adweek have articles of retailers launching Bluetooth beacon pilot programs almost on a daily basis. Some recent examples includeTarget, Country Market and Urban Outfitters.
But when you clear away all the buzzwords, what exactly is this shift we’re seeing? It’s the world customizing itself to you. The world is reacting to your presence, specific to you as an individual.
That is an exciting concept. Talking about this out in the world will get you varying reactions, from concerns about privacy issues to the idea that your phone is going to spam you with Viagra ads non-stop, but if you boil down the idea, there are some really compelling concepts here.
Personalization Is A Key Benefit
Let’s take a look at a form of personalization we all know about today. A husband and his wife have individual key FOBs for their car. When the husband gets in the car, the mirrors adjust, the seat slides back, and the radio station changes to his favorite morning radio station. When his wife uses the car that evening, the car returns to her preferences. That’s an example of very useful personalization. Now, imagine if a retail store could do that for you.
We’ve seen online personalization become more and more sophisticated over the past decade with platforms such as Google AdWords and the Facebook Audience Network, and the addition of proximity marketing technologies is making it possible to expand that personalization in-store, effectively bridging the gap between digital and physical environments. There are both exciting and scary possibilities to this.
So, why can’t retailers live without it? The retailer will now be able to understand shopper behavior beyond POS data. Retailers currently have the ability to analyze traffic patterns, deliver personalized offers, measure dwell times, build on customer loyalty profiles and even A/B test physical displays. And what does the shopper get? By integrating this technology into a retailer’s app, the shopper gets an ultra-personalized experience through customer-specific offers, location-specific coupons and contextual information such as maps and menus.
But the question that keeps coming up is: Will shoppers adapt to this kind of experience? If users don’t adopt the technology, hockey stick graphs will never happen for retailers. I think of a Sheryl Sandburg story I’ve heard during her presentations several times. When Caller ID first came out, users were scared by it. They thought the concept of knowing who’s calling before you picked up was creepy. Now, 20+ years later, we don’t pick up our phones without knowing who’s calling.The user’s perception of the technology completely flipped over a couple of decades.
It seems a general consensus among investors and marketers that someone will figure out and win the proximity marketing race.
Proximity Marketing Use Cases
Let’s take a look at some use cases that highlight potential values of proximity marketing:
You’ve finally made the decision to remodel your kitchen after 30 years, but you don’t know where to begin. You enter the kitchen department of a national hardware store and you are notified by an employee about an app that helps guide you through the complicated and expensive process of remodeling your kitchen. Upon app download, you’re given a series of easy directions that show you how to use your new app. You start by picking out your cabinets and you find a style that you like but they are not in the color you like. By tapping a swatch smart tag (tags that you swipe to receive contextual information), you are able to view additional colors available by special order. You save your style and color to your profile. As you’re walking over to pick out countertops you are notified in app not to forget to pick out your cabinet hardware. Once that’s picked out you head over to the countertops.
The app has measured that you have now spent 20 minutes in the kitchen department. It gives you an offer for 5 percent off, incentivizing you to make the purchase today. Out of the 10 displays of countertops the retailer has on hand, most app users only spend time at four of them. The retailer knows that it may be time to change out the other six with more trendy options. Since styles may trend by region the retailer can analyze stats broken down by segments.
After finding a countertop you like, you save it to your profile and swipe a delivery tag to see how long that countertop takes to be installed. You have a question about how rugged the countertop is and you tap a button that alerts a store employee that you need assistance. The app has successfully guided you through this process in a way that makes the shopper feel comfortable that their dream kitchen will come together perfectly.
In the retail environment, smart zones and tags can be used in an endless ways. Here are a few examples.
A family walks into a store with an app in hand to check the latest offers the retailer has published. After adding the coupons in which they’re interested to the app, they walk around the store. Shoppers save money and time because the app tells them the quickest route to pick up everything on their list. If a coupon is missed, the app can alert the shoppers.
The family decides to get a new TV, and after dwelling in the electronics department for five minutes, they are asked if they need assistance. They respond yes, and an employee gets a television from the warehouse for them. Next, they swipe a tag that shows them accessories, store stock information, and related products from the same brand. They can easily see which mounts work for that TV, and find the appropriate cables in the next aisle.
The app services are integrated with e-commerce and m-commerce platforms, so users can use ‘Buy Now’ buttons that simply send the product to their door. The family chooses not to bother squeezing the TV into their car, and instead choose to have it delivered that afternoon.
On the way out, the app recognizes that the dwell times in the checkout areas are longer than managers would like for a good customer experience, so more cashiers are sent to the checkouts.
A group of friends is going to an outdoor concert with several stages. The concert promoters built an app that helps concert attendees navigate the event. The app has many useful features like schedules, barcode access to VIP areas, and information on concession stands.
The event promoters also installed Bluetooth Low Energy beacons throughout the event so that the app could provide contextual information to attendees based on their locations. While standing in long beer lines, the group is notified that lines are half as long at the beer tents half a block away. When a band is about to begin playing, the friends are alerted that they better head over to that stage.
As they head over, they get pushed a coupon that gives them 20 percent off a T-shirt in the merchandise tent. Upon leaving, the app lets them know where the closest and fastest exit is, according to their location.
Various brands might use proximity marketing to build loyalty and boost user engagement. So, if a shopping mall with 100,000 items on the shelves from a thousand different brands uses the technology, each brand can opt in or out of the program.
A brand could market special offers without having to invest a small fortune in on-site marketing activities or on their own app. Imagine a soft drink company doing a virtual promotion for a certain product: They could have the campaign up and running with a few lines of copy and code.
It could be deployed nationwide, or worldwide, in seconds. Imagine a flash sale: 30 minutes in which people, worldwide, could get 30 percent off a specific product at the same time, just like an e-commerce platform. And like an e-commerce platform, the brands would have access to performance analytics about the campaign they just ran. They could immediately justify the spend, while the retailer could monetize its brick-and-mortar space through the program.
Moving Towards A More Frictionless Experience With Current Technology
The key to winning this space is building a more frictionless experience. Cautious clients always reference QR codes when considering new smart tags. QR codes were a good idea, but didn’t work because it took longer to snap the picture than it did to type in a URL. Users ended up rejecting it.
Latest technologies such as Bluetooth Low Energy (BLE) and Near Field Communication (NFC) have less friction and are easier to use with integrated apps. NFC is not open on iOS yet, so it is not being widely used for smart tags, but may be in the future. If we look to the past, Touch ID wasn’t open to third-party devs, but Apple eventually opened it up in iOS 8. We’re on iOS 9 now, but if Apple chooses to do the same with NFC, web-like links in the real world will become more commonplace. NFC has been available on Android devices since about late 2011.
So, that leads to BLE emerging as the best current cross-platform technology. Beacons are great because they are cheap, small, and don’t need to be plugged in, so installation is relatively easy. Apple introduced the iBeacon protocol in 2013, and various vendors have produced iBeacon-compatible hardware that is being used to power mobile commerce pilot programs. Several companies in this space are trying to figure it out, Qualcomm Gimball , Swirl and Shelfbucks to name a few. Most of them produce their own beacons but they all follow the BLE protocol.
Is the experience frictionless yet? Absolutely not. Users need to download an app that takes up precious real estate on their phone. The app needs to be running while they’re in the brick-and-mortar, and most integrations I’ve seen are less than seamless.
Beacons are not perfect technology; you cannot create shapes other than cones or circles, and they overlap. You cannot define a perfect space as a zone. If you picture a store map, most departments are laid out in rectangles and a beacon broadcasts its unique identifier to nearby smartphones in a circle radiating out from the beacon. So the best we can do currently is make the circles take up most of the department or endcap. This makes for imperfect mapping of the store. Some zones will overlap and some won’t work well, but in general, marketers are getting data they didn’t have before and users are getting a new and unique experience. Augmented reality (AR) can add another twist to beacon mapping a store through functionality that helps the user with wayfinding or even gamification of a brick-and-mortar store.
The way I look at it is that we’re at the Atari phase of proximity marketing, and it will eventually evolve to Playstation 4. There are a lot of things to be excited about, even at this early stage. I firmly believe that the concept of interacting in our environments with our smartphones will not go away. It’s not a fad. Take a look around the next time you’re walking through a shopping mall or a retail store. People are using their phones to digest, share, and understand the world around them, and if we give them the right tools I believe they will use them.
“At this stage I don’t think the problem of adoption lies in technology, but rather the experience we’re creating for the user.”
At this stage I don’t think the problem of adoption lies in technology, but rather the experience we’re creating for the user. Real estate on user’s phones is more competitive than ever. For a user to not only download a retailer’s app, but keep it and use it, the app needs to have some powerful information. It must do more than pop a coupon. It’s got to make their lives easier, educate them on things they don’t know, introduce them to things they’re interested in and engage them when they’re about to lose interest.
The jury is still out on whether Amazon’s Dash buttons will be a success, but I can tell you I use mine.
Why? Because it’s so easy. I don’t even have to take my phone out of my pocket these days when I run out of garbage bags. I use the last one and I simply push the button to the right and they’re at my door the next day. Buying garbage bags was easy before when I did it in the store. It was a little easier via Amazon Prime, but now it’s reached a new level of frictionless that I can’t turn away from. I hope they quit making dash buttons before I turn into a Wall-E dystopian human that they predict so hilariously.
I used to believe that the value needed to be balanced for both the user and the marketer, but I now believe that the value for the user needs to be higher than the value for the marketer. Users don’t care if it’s an uneven playing field, they want useful tools and experiences, and if they don’t find what they’re looking for the app is going to be deleted.
The Future Is Now! (Sort of)
That’s where we as UX/UI designers and developers come in. Clients are excited about this space, but they’re looking for guidance. They have many questions about what is possible and what is a responsible way of using it without annoying their customers. They need help molding their ideas into solutions that increase ROI but don’t jeopardize the customer experience they’ve worked so hard to refine.
What do clients want and expect?
- Clients and IT departments are very protective of their apps; a solid security plan will always need to be in place.
- Clients will not commit to this technology in all their stores until it’s proven through a pilot period. Most published sources start small, one to 10 stores, and then roll out a larger footprint.
- In-app privacy policies will need to be updated to launch a program full scale. Launching a controlled pilot program (employees only, for example) would provide a case study that highlights consumer value before deciding to update the policy.
- Clients usually gravitate towards popping offers that help get things moving, but to create an effective campaign, the experience has to be much better.
- Clients expect the technology to be more accurate than it currently is. They should be informed of its quirks. Great demos are powerful, but scaling the technology to multiple locations can’t be overlooked.
- All clients want increased loyalty that results in larger basket sizes and trip frequency. Location-based functionality would add to loyalty programs by incentivizing brick-and-mortar trips over online shopping.
What sort of questions can designers and developers expect?
- Since this is a new way of interacting with shoppers, testing is vital.
- Every retailer is different. Create a one-store playground and have fun. Figure out what customers find valuable. Then, scale.
- Even though popping offers always comes up, we should try guiding our prospective clients in the right direction by always attempting to answer the question, “Why would the shopper need this app?” If a loyal customer doesn’t need the app, it’s not worth creating it.
- The key to selling a concept is to find a way of giving the shopper an experience they couldn’t have had without the technology. Understand the customer.
- Test, test, test. Stores are made of different materials, and different types of merchandise can be a mess for creating zones.
I believe that if we create great experiences that users will adopt, marketing ROI will follow, but we need to focus on the user first. If we achieve that, there are many exciting opportunities ahead as our environments react to us and become more personalized.
I’m very excited to see how proximity marketing unfolds over the next five to 10 years. In the end, if we’re focusing on the customer experience and building them great tools, I think it becomes something more than advertising, and the benefit for marketers will follow.
1. Pre-promote music
Marketing doesn’t start after music production. The truth is it starts before production so you should start your marketing campaign as early as possible. Promoting your brand and music before the release of your product is essential as it causes a buzz around your name and by launch, hey presto, you have gained more fans.
2. Give back to your fans
This can be done in many different ways. One way is to provide give-aways for your fans via competitions on social media. Everyone loves a freebie, but free merchandise from one of your favourite artists? even better.
3. Get to know your fans
Get to know who your fan is. The age group, life style, shopping habits are all essential. This will help you discover the ways you can reach them and show them why your music is for them. Placing your product in the right areas is the only way your music will get heard by your target audience.
4. Build a mailing list
This one seems simple enough but don't underestimate the power of a mailing list. Capture the emails of your fans, peers, A&R's and whomever you feel needs to hear your music and compile it into a mailing list. Once you've done that, update them on your latest releases/news. Build a relationship with them and also send them promotional offers occasionally
5. Spend some Money
Spend money. Unfortunately, creativity isn't the most valuable currency in music anymore. Therefore it is essential you spend enough money promoting and marketing your music. If you feel you need to spend more time on your creativity, hire a social media assistant. Facebook and Twitter offer advertisement campaigns which are designed to promote your music brand. Don't be shy to spend some money to be heard.
Mobile marketing is the new, dividing business system, and mobile marketing campaigns are widely available. While traditional email marketing methods are still viable, they’ve become contingent upon strong mobile marketing platforms. Modern business decision makers are constantly seeking new trends, developing their platforms to meet new standards, reach new heights and connect with new audiences.
While large businesses may have extensive mobile marketing techniques, several platforms are widely accessible. Having a coexistent mobile marketing strategy is important, as is constant upkeep of new content, promotional offers and accessibility options. Check out the following five tips for perfecting your mobile marketing strategy:
Tip One: Include a Click-to-Call Call-to-Action
Calls-to-action are incredibly potent inbound marketing tools. In fact, Google discovered 61 percent of its mobile-based consumers contacted local businesses following a search. A business’s call-to-action, while highly potent, should still be visible and accessible.
Mobile marketing feeds upon quick, easy clicking. As you’re developing your marketing plan, make sure click-to-call options are situated near calls-to-action. Additionally, make sure the button is large enough for mobile user access. Your main call-to-action should be easily spotted, accessed and followed through. In fact, doing so may be a critical marketing decision.
Tip Two: Incorporate Mobile Ads
Affiliate ad companies raise revenue, and a solid ad network can redefine your marketing strategies while successfully promoting your company’s aps. Currently, advertising apps accessed through ad networks have a click-through rate of approximately 1 percent. This statistic can be boosted, however, heightening your Apple store ratings while enhancing web browser organic rankings. Your mobile ad strategy needs to be on par with your web-based ad strategy, as source ad companies publish viable app ads through target audiences. Find out which ad network works for you, and locate a provider capable of suiting your needs.
Tip Three: Craft Readable Mobile Emails
Readable mobile emails are far and few between, unfortunately. Currently, approximately 48 percent of a consumer’s emails are opened and read via mobile. While this statistic may seem like a confident nod towards incorporating a simple mobile email strategy—it’s anything but. Mobile marketers are missing vital leads, losing nearly half of mobile-bound email readers.
Optimizing your emails requires a keep attention to audience needs. Resize your images, and reduce file sizes. Proportion your paragraphs, and reduce unnecessary verbiage. Remember: Include your call-to-action buttons, and make them easily accessible. Reducing email content also reduces the amount of time needed to view a message—making viewers less likely to turn away from an unresponsive message.
Tip Four: Don’t Overcrowd Your Links
Email and SMS messages contain links in any viable mobile marketing campaign. Consumers click on links they trust, and they navigate to the business provider’s source page when benefits are guaranteed. Make sure your links stand out, and don’t overcrowd them with unnecessary jargon. A simple link is a confident link—one capable of managing a host of consumers. Keep them confined to a small space, and consider your loyal SMS or email reader as someone scrolling down a tiny screen. If you imbed links, phone numbers, calls-to-action or multimedia, keep it separate from the main content.
Tip Five: Be Responsive
Really, every mobile marketer should prioritize and maximize responsiveness. Responsive web design is hugely popular, and it’s only increasing in relevancy. With many Americans owning smartphones, webmasters have become dependent upon the personal relationships garnered through immediate feedback. Customer support aside, consumers enjoy accessing a dynamic system with custom content.
Responsive mobile web design perfects mobile marketing through shopping. Non-mobile-friendly sites don’t only lose leads—they lose sales. Many smartphone users believe a company’s mobile website should be more clear-cut than its desktop counterpart. Again, smaller platforms require better access points. They thrive upon instant access, connectivity and responsive design. When possible, include feedback opportunities, such as email support, live support and social media access. Local business search, store hours and locational benefits, too, should be supported. By narrowing down the consumer’s pathway to purchase, you both gain loyalty and broaden future horizons.
Music streaming service Tidal, bought recently by Jay-Z is said to be already flopping in the numbers game.
Tidal, a service which is endorsed by artists such as Madonna, Rihanna and Kanye has crashed out of the top 700 downloaded app charts, Ouch.
Tidal climed to the top 20 after the re-launch but has since seen itself plummet off the face of the app world.
It gets worse. Rival Spotify seem to be benefitting from the re-release of Tidal as downloads have since soared and placed Spotify 4th most downloaded apps in the US.
It seems Tidal did not do enough research into the streaming world and underestimated the power of Spotify but more importantly, they over-estimated the power of celebrity endorsement.
The service which aims to put more money in artists pockets saw a backlash online with fans claiming it is a selfish ploy by some of musics biggest artists to fill their pockets even more.
Tidal will have a long road ahead if they are to win over subscribers and news like this won't help but it goes to show, Spotify will be harder to defeat then they first thought.
What are your thoughts on Tidal flopping?
Here's the thing. Twitter is essential for digital marketers in 2015, the audience is growing, the content is changing but one thing I come across a lot is that people can't find time to tweet, or they can't afford a social media manager but 1 thing is for sure : Twitter WILL grow your brand.
Here's 5 steps to maximise your brand potential online :
1. LEARN TWITTER
One thing that always surprises me is the lack of twitter knowledge amongst start up brands and young entrepreneurs. " Twitter takes too much time ". Find time. Twitter is a gateway to consumers, fans, networks and partners. Familiarise yourself with it and your audience will grow.
2. FOLLOW THE LEADER
Who is the leader in your industry? And do they have twitter? If so, follow them. If you're a musician, follow top A&Rs. If you're a e-commerce business, follow the CEO of your competition. This is perfect for connecting and will allow to see what the leaders of your industry are interested in & how to target them.
3. FOLLOW THE FOLLOWERS
Another great way of maximising Twitter for your brand is to follow who the industry leaders are following. The wider network of your industry can be the springboard for your brand. Connect with them, follow them, show them your work. It won't hurt.
This seems simple enough but you will be amazed the amount of brands & businesses with a twitter profile but haven't tweeted in 6 months. That's not how you'll grow your brand. Engage with followers with relevant & interesting content. Tweet regularly and most important of all show some personality online!
5. HASHTAG #HASHTAG
Don't underestimate the power of hashtags. Instagram might of chewed it up & spat it out but its still just as relevant on Twitter. Use hashtags to reach more people on twitter, the more industry specific hashtags, the more likely your brand will grow.
Simply being active on Twitter will get you noticed. So maximise your potential.
A new report release has revealed that the traditional television viewing is declining and FAST.
The worlds love affair with television seems to be coming to an end as consumers turn to new digital means to consume video content. Consultancy firm Accenture revealed results of research performed on 24,000 viewers in 24 different countries.
The finding revealed that the consumption of video through digital means is forcing traditional TV viewing down the pecking order. Television viewing saw a 13% decline worlwide over the past year among 13 - 17 years old.
Accenture's global broadcast industry head, Gavin Mann stated that improved streaming and longer battery life has contributed to the decline of TV viewing.
He explained, " The second screen viewing experience is where the content creator, broadcasters and programmers will succeed or fail ".
The increase of digital viewing is nothing new, however for content creators it shows that audiences are increasing online therefore impressions and revenue will only improve, so this announcement can only be good news for the content creator on Youtube.
Are you a content creator? suggestion : Upload more content! the digital world is watching.
Marketing giants LinkedIN have dipped into a business area : Social media management, with the introduction of Elevate.
'Elevate' will be a paid mobile & desktop app that suggests articles to its users and allows you to schedule and share those links across Twitter and LinkedIN.
Similar to Hootsuite in the sense you can scheudule and share social meia content across different networks, Elevate will be to connect more professionals together in more ways than Hootsuite.
Firstly it will allow for marketing pro's to keep their social media running, whilst receiving story suggestions to stay active on the latest an breaking news in Marketing and business. Most importantly though, it will give users the ability to track analytics and also track targeted content.
The social media world seems to be growing into one of the most competitive fields with this announcement and the introduction of Elevate, one thing is for sure, it is a great time to be a part of digital marketing but also exposure and advertising has gained another wheel